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HOW WE BUILT YOUR PROFILE
Before we can understand someone's behavior...
we have to understand the WHOLE STORY
Imagine someone tells you...
"Little Johnny is a bad baseball player."
You'd Probably Ask...
Well, how do you know?
"He Struck Out!"
Really?
That's Enough?
He steals second.
Then you keep watching...
He hits a line drive.
He makes an incredible catch.
Every new moment changes how you understand the previous one.
He strikes out again.
Then you start asking different questions.
Is the crowd getting in his head?
How long has he been playing?
Did he sleep last night?
Did he eat breakfast?
Is he playing hurt?
Is he facing the best pitcher in the league?
Now....
what gets to decide whether Johnny is good... or bad?
Three Strikeouts? BAD!
Homerun? Good!
A groundout? Bad again.
Maybe good and bad were never the right question.
People simply do not fit neatly into labels...
They exist on a spectrum.
Meh...
Thriving
That's exactly how we think about behavior.
One answer is not a verdict.
It's one clue.
"I only drink on the weekends."
"Oh, I just drink to unwind."
"Yeah I've tried cutting back."
"I definitely think about drinking before the work day is over"
Dozens of Answers Begin to Form Patterns.
Your Answers Yield
Markers
Dimensions
Drivers
Patterns
Recognitions
Mechanisms
Archetypes
Extremely
Personalized
Recommendations
Thousands of connections-only one profile; yours.
We don’t count answers.
We connect them.
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